Business Advice at Mark Horsell

3 top tips for design-makers

  1. Focus on a niche: it’s very important to be a specialist. Know what you want to be popular for and get to grips with your target of customers.
  2. Do your research: just choose, what is your company? What is your pricing strategy? Who are your target clients and what are their needs?
  3. Sell directly to customers: your products’ prices will be far cheaper than selling through galleries. Galleries and shops add a mark-up, but this can be too high for the customers. If you sell directly, your products will be sure less expensive.